While ratings and reviews are not by any means novel experiences for the internet, they unlocked two important things for Coinbase. First, it allowed us to see if customers had an appetite for interacting and building communities on the platform. (They did). Second, it meant we could step away from curating the assets we listed on the exchange, a task that was both time consuming as well as antithetical to the free market ethos of crypto.

I led design on this feature.